If you are planning to stay in business for any length of time, your answer should be “My Customer”. If the focus of your business is something other than the customer, I would like to respectfully suggest that you either A) Rethink your business focus or B) Hang on to the help wanted ads in this Sunday’s newspaper.
Selling yourself and your products is the basis of business. Different techniques work best for different industries. Below are ideas and stories from other entreprenours to stimulate your mind.
Business Card Makeover by R. Scott Jones (Saturday, November 5th, 2011)
Keep the Satisfied Customer by Chris Freeburn (Saturday, September 30th, 2006)
It’s a truism that keeping customers happy keeps customers coming back. But what are the best ways to maintain customer satisfaction, beyond providing the best product or service you can? How can small businesses maximize customer satisfaction and translate that into repeat business and good word of mouth?
Going Global by Sheryl NanceNash (Monday, September 4th, 2006)
Four years ago, Tomer Gendler was fresh out of college, with three credit cards in his pocket and a burning desire to take on the international fashion industry. Today, Gendler’s company, TOMER, with just four employees but an expanding array of clients and suppliers overseas, is rapidly establishing itself as an emerging player in the world of upscale men’s fashion.
Fighting for Sales by Michaela Cavallaro (Tuesday, July 4th, 2006)
When Jennifer Younge joined New York City marketing communication and design firm Ross, Culbert & Lavery Inc. in late 2001, the company had a long-established method of drumming up sales: It sent prospects a portfolio of work it had done for other clients. The message, says Younge, was simple: “Look what we did for this company; we can do something even better for you.”
Unique Business Cards by R. Scott Jones (Tuesday, October 11th, 2005)
Is your business …
1: exactly alike; incapable of being perceived as different;
2: not capable of being distinguished or differentiated; “the two specimens are actually different from each other but the differences are almost indistinguishable”
Hug Your Customers by Self Employed Web Team (Friday, September 30th, 2005)
How well do you treat your customers? That question can keep many small business owners up at night, but for Jack Mitchell, CEO of the Connecticut-based clothing retailer Mitchells/Richards, it has become an obsession. So much so, that the 66- year old Mitchell recently found time in his already busy schedule to write a book about his customer-focused philosophy. Its straightforward title: Hug Your Customers.
To Stand Out, You Have to Stick Out by Self Employed Web Team (Friday, July 1st, 2005)
Every day, small businesses send out millions of pieces of mailed advertising, hoping their mailers will increase business and drive up profits. Often, the response is disappointing, leaving many businesses wondering what they could do to improve their chances of getting noticed. What many small businesses fail to consider, however, is that the very service delivering the mailers could be a great resource for improving their look and effectiveness. “The Postal Service is working harder than ever to show that direct mail is not your father’s advertising,” says George Hurst, the Postal Service’s Brand Manager for Direct Mail. In keeping with that, the USPS has launched some new, innovative advertising tactics to support direct mail.
Brand Aid by Bob Violino (Friday, March 4th, 2005)
Even Starbucks started small.
A strong brand identity is essential for success, no matter what size your business.
The Perfect Pitch by Doug Bartholomew (Wednesday, December 1st, 2004)
Today’s investors are looking for something extra before they agree to back a business. Find out how to separate your plan from the pack—and secure financing.
Biz Promotion – Step Right Up by Mark Mehler (Sunday, November 2nd, 2003)
Promoting your business can be as tricky as launching one. But our experts, including business consultants and entrepreneurs alike, have strong words about how you can make your special promotions work.
Birth of a Salesman by Joseph C.Panettieri (Wednesday, July 2nd, 2003)
You don’t need a sales team to successfully sell your products and services. In fact, many entrepreneurs have discovered virtual sales teams—and they don’t have to pay them a dime.